Social Media and Partnerships Specialist

The Social Media & Brand Partnerships Lead leads the development and execution of social-first content and strategic brand partnerships that drive cultural relevance, engagement, and brand growth. This role sits at the intersection of content, community, and collaboration—leading social storytelling across platforms while identifying and managing partnerships that authentically extend the brand.  

The ideal candidate is equal parts strategist and executor, with a strong point of view on brand voice, creator culture, and partnerships that deliver both impact and credibility. 

 

Key Responsibilities: 

 

Social Media Execution & Content Management 

• Execute the social media content strategy across priority platforms, ensuring consistency in brand voice, tone, and visual identity 
• Manage day‑to‑day social operations, including content calendars, posting, and coordination with creative and agency partners 
• Support social storytelling for campaigns, product launches, tentpole moments, and evergreen content 
• Work cross‑functionally with agencies, content teams, paid media, PR, and brand teams to ensure aligned execution across channels 
• Monitor trends, platform updates, and cultural moments to inform content recommendations 

Brand Partnerships & Activations 

• Support and manage select brand partnerships that align with brand values and marketing objectives 
• Coordinate partnership execution, including social content development, timelines, approvals, and publishing 
• Act as a day‑to‑day liaison between internal stakeholders and external partners 
• Ensure all partnership content and activations adhere to brand guidelines and campaign goals 

Creator & Influencer Support 

• Initiate and execute creator and influencer collaborations tied to social and partnership initiatives 
• Lead briefing materials, content reviews, and oversee asset delivery 
• Along with agency partners, track creator content performance and support reporting and optimization 

Performance Tracking & Optimization 

• Monitor social performance metrics including engagement, reach, and audience growth 
• Compile performance recaps and insights to share with internal teams 
• Use learnings to optimize future content and partnership execution 

Agency & Workflow Management 

• Support the management of agency partners and content workflows 
• Ensure deliverables are on‑brief, on‑brand, and delivered on time 
• Assist with budget tracking and project coordination