Maserati CRM & Digital Marketing Manager

About Maserati 

Alfieri, Ettore, Ernesto, and Bindo Maserati-four brothers driven by an unrelenting passion for performance-founded a brand that has shaped over a century of automotive excellence. Today, Maserati represents a unique blend of Italian heritage, luxury, and innovation across more than 70 markets worldwide. 

Role Overview 

The CRM & Digital Marketing Lead is responsible for the execution and continuous improvement of CRM and regional digital web operation activities across the Americas region, ensuring a strong connection between lead generation, loyalty, NA site experience, and customer conversion. 

This is a hands-on role at the core of the customer funnel. The position owns the day-to-day management of leads, campaigns, and CRM processes, working closely with Sales, and HQ to ensure consistent execution and measurable results. 

The role requires a profile that is hands on in both analytical and operational capacities, capable of identifying gaps and directly driving improvements independent of a team structure as needed. 

Key Responsibilities 

CRM Execution & Lead Management 

• Manage the end-to-end lead flow, from capture to dealer assignment, follow-up, and closure  
• Ownership of the customer journey – acquisition through retention and re-activation
• Build scalable, automated customer journeys
• Map touchpoints across onboarding, purchase, loyalty and win-back efforts
• Create and manage campaign calendars, write briefs and coordinate timing of deployments between both local and global teams
• Monitor lead quality, response times, and conversion rates, identifying gaps and driving corrective actions  
• Ensure consistent CRM usage and discipline across the dealer network  
• Actively follow up with dealers to improve lead handling and customer engagement  

Digital & Funnel Optimization 

• Manage and optimize digital lead generation channels (website, paid media, landing pages)  
• Track and improve funnel performance (conversion rates, cost per lead, lead quality)  
• Work with HQ to ensure proper implementation and usage of digital platforms and tools  
• Coordinate localization of NA website efforts with global team ensuring needs of the region are comprehended 
• Manage local messaging and implementation for NA sites 
• Facilitate NA website refresh efforts, ensuring current offers, optimized UX, and aligned storytelling 

Performance Tracking & Insights 

• Track KPIs across the full funnel (lead volume, response time, conversion, retention)  
• Produce clear and actionable reporting for Marketing and Sales stakeholders  
• Translate data into practical actions and improvements, not just analysis