Market Research Analyst

The Market Research Analyst designs and fields the customer research that tells the team what customers will actually pay for specific features at specific price points 

This role will inform the analytical framework assessing content application, competitive benchmarking, market intelligence and dealer ordering. They will create recommendations for Brand Operations, Product Planning, Dealer Network and Brand Finance. 

 

KEY RESPONSIBILITIES 

 Responsibilities:

• Design and field conjoint and discrete choice studies to estimate willingness-to-pay by feature, segment, and price band 

• Own the VOC research program: structured, recurring customer voice inputs that inform content and pricing recommendations 

• Translate research findings into specific content recommendations the analytical team can model. 

• Manage external research vendor relationships (J.D. Power, custom research firms) 

• Produce research insight reporting for the Vehicle Optimization team as well as Brand Operations teams